COVID-19 is impacting the world more so each day shutting down some businesses while others scramble to stay afloat. In the midst of the pandemic, marketers and content creators are struggling with how to proceed with their influencer campaigns.
Now is the time for brands and influencers to make tweaks and adjustments to their plans and help fight the COVID-19 crisis. Here are actions influencers are taking to help during the pandemic:
Using their global reach as a means to help spread awareness
As the magnitude of COVID-19 Pandemic increases, influencers with diverse set of followers are stepping up to help spread awareness and educate their audience.
Trust plays a key role in the relationship between an influencer and his or her followers. A TAKUMI study shows a whopping 91% of people between 16 and 24 in the USA and U.K. credit influencers for their purchasing behavior. But this same trust is not mirrored by the same young people of messages from public health officials. In fact, the severity of this pandemic has resulted in some public health officials reaching out to influencers like Kylie Jenner, and urging them to tell their followers to stay at home.
Other influencers, like Chiara Ferragni – a Milan-based fashion influencer, have been very vocal in warning followers around the world not to underestimate the severity of the virus.
Launching social good initiatives
As the COVID-19 crisis continues to spiral many brands are taking the opportunity to help the world with shortages by providing resources whenever possible. For example, fashion designer Christian Siriano took to action by helping sew masks and gowns when New York City’s Gov. Andrew Cuomo called to twitter for assistance on the overcoming shortages of masks.
Content creators and brand-influencer relationships are adjusting their strategies and focusing on out-of-the-box content that they wouldn’t normally do. These creators are using such strategies to help drive targeted messages and interact with their followers and consumers in an empathetic way.
Keep calm, and find reasons to smile
While influencers are doing the best they can to amplify critical information and help with social initiatives, they are also doing what they can to keep their followers entertained and positive.
COVID-19 is stacking up to be a defining moment in time, and influencers can serve as a trusted voice to help keep balance in meaningful ways during this global pandemic.