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How fashion influencers are helping during the COVID-19 pandemic
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How fashion influencers are helping during the COVID-19 pandemic

April 3, 2020

COVID-19 is impacting the world more so each day shutting down some businesses while others scramble to stay afloat. In the midst of the pandemic, marketers and content creators are struggling with how to proceed with their influencer campaigns.

Now is the time for brands and influencers to make tweaks and adjustments to their plans and help fight the COVID-19 crisis. Here are actions influencers are taking to help during the pandemic:

Using their global reach as a means to help spread awareness

As the magnitude of COVID-19 Pandemic increases, influencers with diverse set of followers are stepping up to help spread awareness and educate their audience.

Trust plays a key role in the relationship between an influencer and his or her followers. A TAKUMI study shows a whopping 91% of people between 16 and 24 in the USA and U.K. credit influencers for their purchasing behavior. But this same trust is not mirrored by the same young people of messages from public health officials. In fact, the severity of this pandemic has resulted in some public health officials reaching out to influencers like Kylie Jenner, and urging them to tell their followers to stay at home.

Other influencers, like Chiara Ferragni – a Milan-based fashion influencer, have been very vocal in warning followers around the world not to underestimate the severity of the virus.

Launching social good initiatives

As the COVID-19 crisis continues to spiral many brands are taking the opportunity to help the world with shortages by providing resources whenever possible. For example, fashion designer Christian Siriano took to action by helping sew masks and gowns when New York City’s Gov. Andrew Cuomo called to twitter for assistance on the overcoming shortages of masks.

Content creators and brand-influencer relationships are adjusting their strategies and focusing on out-of-the-box content that they wouldn’t normally do. These creators are using such strategies to help drive targeted messages and interact with their followers and consumers in an empathetic way.

Keep calm, and find reasons to smile

While influencers are doing the best they can to amplify critical information and help with social initiatives, they are also doing what they can to keep their followers entertained and positive.

COVID-19 is stacking up to be a defining moment in time, and influencers can serve as a trusted voice to help keep balance in meaningful ways during this global pandemic.

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Another great quote by none other than Coco CHANEL Another great quote by none other than Coco CHANEL ❤️👜
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Check out our influencer spotlight on the blog! We Check out our influencer spotlight on the blog! We had the pleasure of speaking with a beautiful, young lady, Alana Hebenton, from Portsmouth UK, who shared with us her journey into blogging, photography, and funny dating experiences. She has been an ongoing inspiration to her close friends and family which has driven her to start blogging about a variety of topics.

Hear what she has to say about how she first got into blogging which also led to an amazing opportunity to write for a known local Wedding Photography company in her area. In addition to her diary, she also shares with us her funny past dating experiences (read all about it on her blog, they’re hilarious!), and her advice for those aspiring to becoming an influencer just like her!
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We've got a new Influencer in the spotlight! Meet We've got a new Influencer in the spotlight! Meet emmasinstablogg ❤️🔥 From Instagram to blogging to Etsy – Emma Gebhardt’s story is refreshing and a testament to the power of genuine tenacity. We hope you enjoy learning more about Emma’s journey and her learnings as she establishes herself in the fashion and blogging world.
Check out her Instagram and Etsy where she sells unique, vintage clothing handpicked by yours truly 👗
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This month, we had the delight of getting to know This month, we had the delight of getting to know Simone Phillips on a more personal level. In addition to her blog – 11 Years of Nappies – Simone is a proud mother of 4 and a wife of 13 years to her best friend. She has written content for Sheeba Magazine and has also been features on numerous international blogs. She is all about inspiring, impacting and giving hope to like minded women.

Check out our interview with Simone to see what made her dive into blogging and growing her unique brand.
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Check out Shantelle shantellecanzanese! 🤩 A jac Check out Shantelle shantellecanzanese! 🤩 A jack of all trades, she's an actress & TV host, an entrepreneur, a vlogger, and a makeup artist flawlessbydesign 💄💼📺🎤🎙️❤️
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Shout out to the beautiful roamwithash! ❤️😍 Shout out to the beautiful roamwithash! ❤️😍 Shes CEO of peppaswim 👙 and co-bandleader of sunlimemas 💃
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Hope everyone had a wonderful Easter celebration! Hope everyone had a wonderful Easter celebration! 🎉❤️🐇🐰
Stay safe ❤️
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Check out leah_mathew_ ! She's a social media mana Check out leah_mathew_ ! She's a social media manager, a full time traveler and runs an essential oils business ❤️🙌✈️
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Another great quote by none other than Coco CHANEL Another great quote by none other than Coco CHANEL ❤️👜
.
.
.
.
.
#chanel #quotes #quoteoftheday #fashion #fashionstyle #fashionblogger #lifestyle #fashionista #hautecouture #dresstoimpress #beauty #instagood #inspirationalquotes #inspiration #hustle #girlpower #girlboss #entrepreneur
Check out our influencer spotlight on the blog! We Check out our influencer spotlight on the blog! We had the pleasure of speaking with a beautiful, young lady, Alana Hebenton, from Portsmouth UK, who shared with us her journey into blogging, photography, and funny dating experiences. She has been an ongoing inspiration to her close friends and family which has driven her to start blogging about a variety of topics.

Hear what she has to say about how she first got into blogging which also led to an amazing opportunity to write for a known local Wedding Photography company in her area. In addition to her diary, she also shares with us her funny past dating experiences (read all about it on her blog, they’re hilarious!), and her advice for those aspiring to becoming an influencer just like her!
alanahebenton
.
.
.
.
#fashioninfluencer #fashionblogger #fashionstyle #fashionista #blogger #vlogger #bloggersofinstagram #girlboss #girlpower #hustle #entrepreneur #volunteer #likeit #likekit #influencer #influencers #giveback #photography #photographer #weddingphotography #wedding #weddinginspiration
We've got a new Influencer in the spotlight! Meet We've got a new Influencer in the spotlight! Meet emmasinstablogg ❤️🔥 From Instagram to blogging to Etsy – Emma Gebhardt’s story is refreshing and a testament to the power of genuine tenacity. We hope you enjoy learning more about Emma’s journey and her learnings as she establishes herself in the fashion and blogging world.
Check out her Instagram and Etsy where she sells unique, vintage clothing handpicked by yours truly 👗
🔥Quote of the day!🔥 . . . . . . #inspo #insp 🔥Quote of the day!🔥
.
.
.
.
.
.
#inspo #inspire #inspirationalquotes #inspiration #fashionstyle #fashioninfluencer #fashionblogger #fashionista #fashionable #fashioninspo #liketkit #pharrellwilliams #hustle #instadaily #quotes #quoteoftheday #quotestagram #girlboss #girlpower #entrepreneur #tuesdaymotivation #vibes #goodvibes #ootd #ootdfashion
This month, we had the delight of getting to know This month, we had the delight of getting to know Simone Phillips on a more personal level. In addition to her blog – 11 Years of Nappies – Simone is a proud mother of 4 and a wife of 13 years to her best friend. She has written content for Sheeba Magazine and has also been features on numerous international blogs. She is all about inspiring, impacting and giving hope to like minded women.

Check out our interview with Simone to see what made her dive into blogging and growing her unique brand.
momwithtatts
.
.
.
.
.
#fashioninfluencer #fashionstyle #fashionblogger #fashionista #blogger #vlogger #bloggersofinstagram #girlboss #girlpower #hustle #entrepreneur #volunteer #likeit #liketkit #influencer #influencers #momlife #momblogger #momboss #giveback
Check out Shantelle shantellecanzanese! 🤩 A jac Check out Shantelle shantellecanzanese! 🤩 A jack of all trades, she's an actress & TV host, an entrepreneur, a vlogger, and a makeup artist flawlessbydesign 💄💼📺🎤🎙️❤️
.
.
.
.
.
#makeup #entrepreneur #girlboss #girlpower #tvhost #vlogger #vlog #tutorialmakeup #makeuptutorial #fashionstyle #fashioninfluencer #fashionblogger #blogger #bloggersofinstagram #bloggerstyle #influencer #influencers #actress #inspo #likeforlikes #lifestyleblogger #lifestyle #inspiration
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